I don’t know about you but the words “best price of the year” cause me to perk up. I may have been half listening before but suddenly, I’m all ears. Five minutes ago I was not even considering purchasing this item, but now I know I desperately need it. I am not the only one who responds this way or companies would not be spending millions on their ad campaigns. Businesses hire experts that know how to target their audience (me and other consumers) to elicit a response. The marketers get me, and they know what will work to get my attention. When I realize what they have successfully done, I am annoyed with myself for forgetting what was important to me and taking the bait they so ingeniously dangled.
Now that I’m back to reflecting on what really matters in life, I am considering my salvation–the greatest gift I have ever been given at the “best price” of my lifetime. This free gift changed my life, yet what have I been doing about it? How have I shared it? Have I spread the light to my friends and family? To the people I love most?
As we embrace this upcoming year, I pray that this is our year, that we live bravely for Him. I pray that our lives mirror the love of our Saviour, that our words reverberate the hope found in the Gospel, that our testimony is shared with those we love most. I pray that we put I Peter 3:15 in motion when it says “But sanctify the Lord God in your hearts: and be ready always to give an answer to every man that asketh you a reason of the hope that is in you with meekness and fear.” I pray that we live our lives in a way that causes people to stop and recognize the differences they see in us. Amen!